What drives traffic to your blog? Any idea how many readers landed on your site from search engines word searches?
Have you figured out which country most of your blog traffic come from?
Where do most people access your blog from? Do you have more or less viewers from within your geographical location or from abroad?
You may be surprised to find out that people are viewing your blog from many countries far away from where you are.
If you are interested in knowing more about this, you will have to take a good look at your blog stats page. And that is not a bad thing to do provided you approach it without being so emotionally attached to it.
WordPress support explains that “Your stats page includes a bunch of nifty graphs, charts, and lists that show you how many visits your site gets, what posts and pages are the most popular ones, and much more.”
Why don’t you take some few minutes to explore your site’s stats page? You will find some interesting results.
Just like many other parts of your wordpress site, the navigation of the stats page is menu-driven so it is not difficult to explore at all.
I’m aware that many business blogs take their blogs’ analytics very seriously. But even if yours is a personal blog, it doesn’t stop you from taking a little peep into your blog’s stats.
In this post, we are focusing on just the number of blog views by highlighting two broad ways you can review the sources of readers to your blog.
However, bear in mind that I am not an expert in blog analytics. This post is based entirely on the observations made on this blog.
You may use the comment section to share your own experience if it is different from what I am sharing here.
2 Broad Ways To Analyse Your Blog’s Traffic
Your blog’s traffic can be analysed in terms of the total number of “views by country” or in terms of the total number of “views by referrer.”
We will now take a deeper look at each of the two:
1. Analysis in terms of geographical Location
Do you have any idea in which country most readers access your blog from? You can know it by simply analysing your blog views by country.
It is important you know your blogs views by country because it will help you in some ways. If you are not sure how, this post will show you something about that.
One surprising thing I found from analying this blog’s view by country was that although I write this blog from Nigeria, majority of the people who view it are based in the United States.
I was conscious of that when I wrote the post, When Will Americans Stop Disrespecting Their President?
Though, I was initially reluctant to publish that post, the realisation that most of my readers live in America made me overcome the initial inertia.
Second on the list is Nigeria, my country of birth and residence. Interestingly, Australia which used to occupy the second position has now been displaced to the third.
Since the year 2018 began, over 5,000 people have viewed this blog from around a hundred different countries of the world. (I know it because I counted).
But interestingly, more than 65% of the views came from within the US alone.
Don’t you think it makes great sense for you to know where majority of your readers are?
As an example, you can take a look at the following record showing the top eight countries from which this blog has been viewed from January 2018 to date:
2. Analysis in terms of Referrers
How do people get to discover your blog? What are the sources of traffic to your blog?
Apart from the ones that came through mouth to mouth recommendations, have you bothered to check your blog stats to see your highest source of referrer?
There are many sources of referrals to your blog – search engines (Google, Yahoo, Bing), WordPress Readers, other blogs or sites, social media (Facebook, Twitter) etc. One of these will top the list as your main referrer.
For instance, from the first quarter of this year till now, here is the summary of how readers were referred to this blog:
As can be seen in the above summary, most of the people who viewed this blog from the beginning of the year till now were referred here by search engines. And this is consistent with observations in the previous years too.
In a way, I see it as a good thing because it points to the fact that my posts show up when people do specific word searches on the internet.
Some people have suggested that SEO (Search Engine Optimisation) helps a lot in this regard. They may be right but I have not fully grasped how that works…
I simply write my posts as the words flow from my mind to the blog page, hoping that they provide answers to someone’s questions out there.
It is my belief that knowing a bit about your blog’s stats with respect to traffic referrers to your blog or where most people view your blog from will improve your total blogging experience.
Is it Google or social media that drives most traffic to your blog?
©Copyright 2018 | Victor Uyanwanne